
CUSTOMIZABLE AF
UNDER ARMOUR
I led the design of a fully featured next-level shoe customizer called UA ICON that let users choose colors, patterns, and even add photos and text for complete creative control. Built to be fully responsive and mobile-optimized, the experience put customization front and center, making it easy to design on any device. I also created the branding for the platform, which carried through to packaging and the shoes themselves.
👟 ROLES
ANIMATION
BRANDING
DESIGN DIRECTION
UX & UI DESIGN
Some initial explorations featured an interactive shoe wall that offered tons of inspiration and starting points for further customization.
down to the last detail
THE MOST FEATURE-PACKED SHOE CUSTOMIZER EVER. CHOOSE COLORS & PATTERNS, ADD PHOTOS & TEXT, REMIX ANOTHER DESIGN…THE POSSIBILITIES WERE ACTUALLY ENDLESS.
UA ICON was responsively designed and worked great on any size screen.
Oh cool, my logo in a shoe!