I led a team of designers in an update of JetBlue's digital presence. Starting with an exploration to revamp the look & feel and user experience of the website homepage, this work re-established and refreshed the visual language of Jetblue on digital, and is currently being used to redesign and extend all touchpoints across their ecosystem.
The initial concepts for an updated look and feel combined large, friendly typography with simple illustrations and fluid motion to create a new visual language for JetBlue’s digital presence.
We proposed a radically stripped-down homepage, keeping booking front and center, while providing space to promote vacations and other featured content in a more visual, less sales-y way. Secondary navigation on the page is dynamic and contextual, surfacing relevant actions based on what’s known about the user’s history and current state.
Sets of animated icons were designed for the main navigation.
It doesn’t matter what your opinion on hamburger menus is, animating burgers is fun.
The finalized homepage design that became the basis for the new look & feel.
An early exploration on how the design system could extend to the in-flight entertainment system.
A couple animated prototypes for a new day-of-travel concept for the JetBlue app - giving flyers the most contextually relevant information at the right time, while providing a simple visual progress bar of the trip.
This concept is all about reducing stress on the day of flight by making the milestones along the ‘travel ribbon’ clear and understandable in a very visual way.
The ribbon serves as an elegant metaphor for the entirety of the trip, and becomes a flexible infographic that can be used to show relevant times, delays, layovers and connecting flights in an intuitive visual timeline.
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Client: JetBlue/BIG SPACESHIP … Role: Design Director, Designer, Animator
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